Establish and operate marketing plans to raise 'awareness', the first stage of the customer journey; run domestic and overseas online advertising (search engine, display, video, and social networks), on-demand content (YouTube, social media), and media relations to lay the foundation for subsequent marketing and sales activities for each product; caryy out brand marketing activities according to the characteristics of customers at home/abroad and market changes through data analysis; and raise brand awareness and favorability through internal and external brand promotion activities and analysis.